Brand naming is one of the most difficult tasks in branding.
A well-chosen name - or in this case, blog title - can communicate positioning with little explanation, while a poorly chosen one can confuse the target audience.
Even though it's not at all creative, at least the current title for this site does communicate a message:
- This is a branding blog
- A title has yet to be determined
- A title will be chosen at some point
The mission of this blog is to take you through the process of branding. Therefore, I intend to take you through the process of naming as well.
I will divide the process of naming into three initial steps:
- Exploring the naming and mnemonic devices that make brand names expressive and memorable
- Highlighting cultural and other pitfalls in brand naming
- Beginning the process of naming this blog by working backwards from the premise
The third step is obviously the most important. Before considering a visual and verbal identity, a company must first be clear of its promise to customers and what makes it unique. As such, the first steps before naming my blog have been to:
- Outline my personal background and ethos
- Articulate my vision and mission
- Write a few posts to get a feel for my own style of writing, and
- Understand more clearly what I think will make these pages unique in the blogoshpere
We're ready to begin.
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